Make Something

Pre-Launch Markting

In Progress (13-09-2019)

What you have so far:

- A name
- A short explanation of your app
- A list of the problems your users are trying to solve
- Your reason for doing this
- A list of users that we will target
- A persona (based on user needs) for our first set of users
- A user journey map for our first users
- A list of assumptions and ways to de-risk those assumptions
- A short description of your MRP
- Feature Sets (v1, v2, icebox)
- A list of your competitors
- A list of keywords and searches your customers might use
- A chart showing which problems your competitors solve and how well they solve them
- A list of table stakes jobs
- Your USP 
- A list of User Groups
- A list of User Stories  (v1, v2, icebox)
- A list and screenshots of inspiration sites, screens and features (with notes)
- A list of all the pages/screens for your app
- A list of all the functionality that is required on each screen with importance values

Objectives

  • Create a landing page
  • Create a mailing list
  • Create a list of growth targets
  • Create a list of growth strategies
  • Start executing growth strategies

Tasks

  1. Create a landing page
  2. Set up your mailing list
  3. Brainstorm growth targets
  4. Create a growth strategy for each target
  5. Execute growth strategies

Tasks (with instructions)

Outputs